Ivan Pavlov

Sept 14/1849 - Feb 27/1936
Ivan Pavlov was a Physiologist and Surgeon. He was conducting research on digestion and the glands involved when he discovered conditioned reflexes

Pavlov is best known for his work on "Classical Conditioning" usually referred to as "Pavlov's Dogs"

Behavioral Psychology

Pavlov believed that these unconscious processes were simple reflexes that could be conditioned to bring about conditioned change

Examples of Classical Conditioning

  • Phobias
  • Advertising
  • Behaviour Therapy
  • Smokers: associate good experiences with smoking
  • Taste aversion

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Behavior Therapy
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Classical Conditioning and Smoking

Stop Smoking, Stay Quit